Soma & Soul Co.
Clinical Somatic Therapist & Founder
Elena Vance, a licensed clinical somatics practitioner, had a website that felt cold, sterile, and clinical. For trauma-informed and somatic work, a practitioner's website is the first touchpoint of safety. The user experience needed to mimic the physical sensation of a deep exhale, establishing immediate safety and co-regulation for women overcoming chronic burnout and trauma.
🔍 What Was Needed
Anxiety-Free Booking Flow: An intuitive, low-friction booking system to reduce user overwhelm.
Resource Library: A dedicated audio/video hub for clients to access guided vagus nerve exercises and somatic practices.
Trauma-Informed Layout: A design emphasizing spaciousness, slow digital pacing, clean safety cues, and highly readable typography.
📈 The Results
45% Increase in online booking conversions within the first 60 days of launch.
3.5-Minute Increase in average session duration, showing clients felt safe exploring the educational resource hub.
50% Reduction in administrative intake emails due to the streamlined, clear onboarding layout.
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